Wearables: Necessity and Inevitability?
The current worldwide market is £300M, predicted to be £500M
by 2005. The opportunity space for ‘smart’, ‘reactive’,
‘connected’, ‘interactive’ clothing is a broad
one, covering areas such as: Healthcare and fitness; fashion; gaming,
entertainment, social engagements, military engagements, space exploration,
public safety, industrial safety, and business efficiency. There are many
applications of smart fabrics motivated by vertical markets and extreme
conditions from fire-fighters to fusiliers. Sensing danger or reducing
risk in safety critical applications is an inevitable use of the technology
and seems in no way controversial. This short note considers the infusion
of wearable technologies into the daily lives of consumers.
Why do we need wearables?
Clothes can keep you comfortable, extend your life expectancy, help you
define yourself, help you make friends, help you succeed in business,
help you conform, help you rebel, help you look cool.
‘Wearables’ can do all these things and make you into a superhero,
extending your senses, broadcasting your actions, speeding your awareness,
invading your privacy, dimming your natural faculties, distancing your
presence, complicate your existence.
The last four capabilities don’t sound much like opportunities.
They are not. They are costs. Think of the calculator, the mobile phone
and e-mail and you’ll understand the risks. Most people who have
experienced the benefits of these everyday technologies would not be without
them and live with the costs. The challenge for the industries trying
to kick starting a consumer adoption of IT illuminated clothing is to
lead with the positives.
Another place to put your computers or a chance to change the
paradigm?
With notable exceptions that have undergone the makeover of a product
designer eye, the current state of the technology communicates geek chic,
a Heath Robinson fusion of technology and couture. A common perception
is the silicon junkies are filling our pockets with computers just as
they have filled the rest of our environment. Good for the IT industry
because it will mean more ‘systems’ and networks to build
and manage. Good for the fashion industry that gets to paint cat walk
designs from a new palette and good for journalists and futurologist who
can point to the seeds of science fiction and prophecy. But what about
the customer? Will it be security, sociability, vanity or fun that drives
them to put smart clothes along side calculators, mobile phones and e-mail
as things they can’t live without?
Superhero, Constant care or Catwalk chic?
Carrying sensors around in the way we wear clothes enables the local context
of our existence to be captured and put to good use: whether it’s
helping us learn to ski by feeding back our body positions when carving
a turn; or alerting us if certain bio signs are approaching critical and
need action; or letting us scroll through our MP3 collection to choose
the right tune for the moment. Catching context in this way extends our
natural senses and interaction capabilities. If we now add to this the
capabilities afforded by the networking and digital media revolutions
of the last 10 years, the superhero set is complete. Not only can we extend
our sensing over distance and time but also our actions. Communicating
sensing data, pictures and sounds to anyone anytime, anywhere breaks the
paradigm of our social interactions and may change our lives in a similar
way to broadcast television, the telephone and the desktop internet. As
leaf nodes at the edge of a worldwide information network where the digital
Internet touches the physical world we become more than its authors. We
become its eyes, its ears and its voice. This can sound like the plot
of a bad B-movie or an essential part of 21st century life where our friends
and family feel closer because we share more of our everyday existence
or service providers such as care workers can keep us healthy less intrusively
and in our own homes.
Experience model
There are many benefits rooted in Maslow’s hierarchy of needs that
can be delivered through something most of us wear 24x7. Survival, belonging
and achievement readily spring to mind as potential roots of positive
experience. In Bristol we have been exploring dimensions of experiences
to understand how to deliver not just anything, anytime, anywhere but
the right thing at the right time and place. Understanding local context
is one route to doing this. In our work we have described three major
categories of experience: Sensory, Social and Achievement. We are using
these in attempt to understand where context-aware applications succeed
or fail. Our research is in its infancy but with the aid of our test-bed
around the centre of the city of Bristol we hope to inform and in some
cases kick start the development of ecosystems around context aware experience
delivery. Rooting the value of context-aware experience in human need
will, we hope, increase the chance of consumer adoption of the technology.
In parallel we continue to experiment with what tomorrow’s state
of the art will enable. It is more geek than chic but hope it will inspire
those with a more experience design eye and vision for the aesthetic.